Corporate mobile strategy

21 11 2013

I attended the mini conference organised by Techspectations in DCU on mobile marketing recently. The quality of speakers was excellent and gave great insight into where mobile technology and marketing is going.

One speaker who really stood out for me was Nicola Mortimer of O2 Ireland. Nicola spoke about building a corporate mobility strategy. What was interesting for me was that she spoke about the practical issues that a business faces when deciding to embrace mobility rather than just focusing on apps or responsive websites.

Key considerations, according to Nicola, are:

  1. Infrastructure and access – what do you need to put in place to support a mobile strategy and control access

  2. Compliance – are you fully compliant with regulations generally and any particular regulations relevant to your industry eg data protection

  3. Devices and OS – which devices and operating system best suit your needs

  4. Applications – are you ready to create applications specific to your company to make your corporate data available on mobile devices

  5. Security – this covers both security from external threats but also controlling access to avoid internal security issues and allowing information to accessible only to those who are authorised to have access to it.

  6. Cost – have you budgeted correctly for all of the above points

  7. End-user adoption – are the people in your company ready for mobile access and will they use it if you invest in it.

Nicola also mentioned two systems that need to be in place and are often confused. The first one is Mobile Device Management which is a system to control the devices including shutting them down when (not if) they get lost. The second is Mobile App Management which is a system to control any corporate apps which are developed. This system is used to monitor performance and usage of the app and as well as installing updates to ensure that the app is functioning properly.

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