Business Model v Business Strategy v Business Plan

24 11 2012

I had the pleasure this week of working with an internet start-up company to help them focus on what they need to do to grow the company. The real focus of the workshop was to help them understand their Business Model. If the model was clear then planning would become clearer and the strategy would be verified.

We used the Business Model Canvas created by Alex Osterwalder. The nine blocks of the Canvas gave us a great structure to keep the discussion focused. The key points I took from the day include:

  1. A logical journey from segmentation and value proposition through to communication channels to resources. This allowed us to move through the workshop in a structured way and, as the facilitator, I found it very easy to keep the discussion flowing.
  2. Excellent that it all led to revenue. In our pre-workshop preparation the point was made that many businesses failed because they failed to understand where the revenue was coming from. This process was truly commercial because all roads led to revenue.

In addition, in the de-brief afterwards, the suggestion was made that you could do a canvas for your main competitors or possibly for a specific market segmentation. One to note.