Social Media for B2B

3 04 2014

Recently I downloaded the 2013 Social Media Marketing Industry Report from Social Media Examiner. I know I am a little behind but it still makes very interesting reading. A common complaint among B2B marketing professionals is that social media platforms are often very B2C focused.

Here is what I picked up regarding B2B marketing use of social media:

  1. Improved search results are an important benefit of using social media;
  2. B2B companies are more likely to use social media for intelligence gathering;
  3. B2B marketers are more focused on LinkedIn, Twitter and blogging whereas Facebook dominated the B2C space;
  4. B2B marketers are more likely to increase their blogging activity;
  5. As expected, B2B marketers are more likely also to increase their activity on LinkedIn;
  6. Similarly, Google+ and podcasting are more popular with B2B marketers.

Other marketing activities that B2B respondents mentioned were SEO and event marketing.

In general, given the 44% of respondents described themselves as being B2B it is encouraging to see the high level of involvement in social media marketing. I was surprised that Slideshare did not feature but perhaps it is too niche.

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