Dublin SEO Summit

28 09 2012

I attended the Dublin SEO Summit last Friday which was organised by e-Celtic.

I was particularly interested in the presentation by Niall Harbison, founder of Simply Zesty. Simply Zesty are pioneers in the use of Social Media and built the business through social media rather than via more traditional means. This made some of Niall’s comment all the more interesting.

Use Google if you want to drive traffic

I was surprised at Niall being so strong in his support of search over social but he pointed out that 75% of traffic to websites comes from Google. This is because when we want to find something we go to Google. We search. We find. We click through. We are comfortable leaving Google once we have the answer. In contrast we are not comfortable leaving Facebook. When we are in Facebook we like to stay in Facebook and do not want to click on external links.

Use social media for brand build

Simply Zesty used social media to build awareness of their brand. They combined blogging with sharing through various social channels to grow the business. This approach works because once a potential customer engages (share, like, follow, etc.) then they are interested and you can draw them in with relevant content.

Social media takes time

Simply Zesty typically have 3 to 4 people working for a day on each blog post. This is the secret to their success. Well researched, well written, relevant content. Many people believe that social media is quick and instant. Simply Zesty show that it is not but it can be very successful.

Email is massively powerful

I couldn’t agree more with this. Email gives you the power to control the message you are sending. It gives you the power to segment your audience. It gives you the power to be relevant and direct. It also gives you great analytics and the ability to react quickly to the insights you receive.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s




%d bloggers like this: