Facebook App Checklist

22 07 2012

At a recent Digital Marketing Institute members event Andrew Weld-Moore of Facebook gave some very candid advice to anyone considering creating a Facebook application. He recommended the following three questions need to be answered.

Do you need an app to engage with your current fans (or to drive new fans to your page)?

Do you want to host a marketing campaign on Facebook?

Do you have a budget to promote your app?

Each of these questions is designed to see if you are best positioned to benefit from a Facebook app. Do not build an app just because you can and definitely make sure you have a promotional budget. Your budget should be 20% to create the app and 80% to promote it.

Facebook stats

20 07 2012

The Digital Marketing Institute focused on Facebook at their member session on June 21st. Apart from being taken through the new offerings from Facebook for marketers the speakers also shared some statistics on Facebook usage in Ireland. I think these are worth sharing.

  • Facebook has 2 million active users (an active user is someone who logs in at least once a week.
  • Approximately 1.25 million people log in each day.
  • Circa 1 million users log in via mobile.
  • On average users spend 5 hours per month on Facebook.
  • The average number of friends is 240 compared with 130 globally.
  • The male/female split is 47/53.
  • 54% of users are aged between 18 and 34.

And finally, Dublin Airport is the most popular Facebook check in location in Ireland.

Good and bad logos

5 07 2012

Here is a really nice post from Hubspot on good and bad examples of branding. I have always been a fan of the FedEx logo so it is nice to see it included.

The two key considerations in changing a corporate brand are the motivation for the change and how it is managed. A radical change can be very upsetting for customers, suppliers and partners unless it is very clearly explained. In reality, brand changes should usually be about evolution rather than revolution. This approach removes any anxiety that may occur as it can be presented as progress rather than change. The subtle modernisation of the Guinness harp is a great example of how to change a brand without upsetting customers.