Websites are the top source of online leads

7 10 2011

There is a lot of emphasis at the moment on having a digital marketing strategy. Many people believe that you have to be on Twitter, Facebook and YouTube and that you must have PPC campaigns and online advertising. This may be correct when looking at the consumer market but does not apply quite so readily to the B2B market.

A recent survey carried out in the US by Demandbase and Focus throws up some interesting results. The most important sources of B2B leads are:

  • Personal connections and referrals – 41%
  • Websites – 23%
  • Email – 14%
  • Online advertising – 7%
  • Social media – 3%

Perhaps we need to reconsider our fascination with social media.

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