Winning over B2B buyers is becoming an increasingly difficult task

28 09 2011

The good people at MarketingSherpa have just launched their 2012 B2B Marketing Benchmark Report featuring the results from a survey of 1,745 marketers.

According to the research

“even the most effective B2B marketing tactics – such as website design, SEO and email marketing – saw up to 50% decline in overall effectiveness from the previous year. This alarming statistic, along with a growing list of pertinent challenges, is just more evidence that organizations must adapt to meet new buyer expectations in these tough economic times.”

I look forward to reading more about the contents of the report and if you want to order a copy it is available here: http://www.sherpastore.com/2012B2BMarketingBMR.html

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Demography is destiny

26 09 2011

At the September 2011 Marketing Breakfast Gerard O’Neill of Amarach┬áConsulting gave 120 guests an insight into Ireland’s current baby boom. Research conducted for Eumom produced some interesting results. From a marketing perspective some of the following jumped out at me:

  • 77% of households have less income in now than they did last year
  • Irish mothers have significant influence on household spending decisions
  • 97% of respondents are in a loyalty scheme
  • Coupons or vouchers are extremely popular with Irish mothers
  • Online marketing: Irish mothers trust the information received from online communities
  • Irish mothers have a strong sense of brand loyalty

Download the presentation if you want all the details http://sn.im/miisept

Note: thanks to Gerard O’Neill for the great title.